Nothing is off limits anymore. Compared to Europe, American drinkers have historically had no patience for bitter drinks.
Promoted links by Taboola. Every bartender Grub spoke to said the same thing: Recent Closings. Log in or link your magazine subscription. Mast was an avid hunter and envisioned something to drink in a ritualized toast at the beginning and end of the hunt.
So, as soon as it started showing up on American shelves, the German makers were doing what they could to temper its bitter flavor.
The Negroni craze of a few years ago opened a kind of bitter floodgate, and drinkers everywhere enjoy Aperol and Campari spritzes, Fernet, and Italian amari of every description.
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What is cool, as far as bars and bartenders go, is to like what you like and to not worry about it so much. Already a subscriber? Well, no more. Now, however, bitter is back.