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Born opened a small retail store and factory in Brooklyn, New York. Through wars, presidential administrations, and even a manufactured breakup, the famous candy duo has seen it all in 75 years together. Our History Just Born is a family-owned candy manufacturer that has been in business since 1923 and through three generations. Please try again later. Not much is known about the actual development of the their name beyond a few rumors on how the name came to be.
In the 1960s and 1970s two mustachioed men appeared on the boxes, one wearing a top hat and the other a bowler. Mike and Ike was introduced in 1940, and for its first two decades there was no physical representation of the two. Fans of the candy didn't seem to grow tired of hearing about the failing relationship, following updates on the Mike and Ike Tumblr and Facebook pages.
As for where the names originated, nobody knows—not even the company or so they claim. Newsletter Sign Up Continue reading the main story Please verify you're not a robot by clicking the box. Remember the tragic news last year that Mike and Ike were heading for divorce? To really push the new incarnation of Mike and Ike, there will be billboard ads, radio spots, in-store displays, a relaunched website and more.
Invalid email address. Or more accurately, where did their names come from? Mike and Ike was created by Sam Born, a Russian immigrant and candy connoisseur who started with a small candy shop named Just Born in 1932.
Sam Born, a Russian immigrant, opened a candy store in Brooklyn in 1917, and to promote the fact that his candy was made fresh daily, he stuck a sign in his window that played on his name: The online store at www.
Mike and Ike are oblong, fruit-flavored, chewy candies that come in several colors and varieties including: This lead to the creation of its flagship brand, Mike and Ike.
So a lot was riding on the faltering bromance—and according to most reports, it succeeded.
For years, Just Born resisted depicting Mike and Ike in physical form. Subscribe to our Newsletter! The development is intended to capture the interest of younger consumers. The iconic brands continue to be two of America's most enduring candies.
Although better known for its jelly bean technology, Rodda also made a small line of marshmallow products that intrigued the Just Born family. Photo Credit: