Early plans shared with the city show a design very similar to the Drive Shack built in Orlando -- a three-level facility with 90 driving bays facing a long, netted range outfitted with targets and technology for tracking the flight of golf balls hit.
Drive Shack is a new but well-financed competitor to Topgolf, another golf entertainment company that had previously proposed redeveloping the Howard Avenue site as recently as last year. Watterson and New Orleans developer Joe Jaeger confirmed the old newspaper hub will be completely leveled to make way for the Drive Shack complex. The building was sold in 2016 to a group of investors who plan to use the site for a golf-themed business called Drive Shack.
Jaeger said a converted warehouse facility would have been profitable, but the team saw even more value in revitalizing the area and adding to the city's entertainment options.
Follow Us. Jaeger said the development team -- Jaeger, real estate developer Arnold Kirschman, Barry Kern of Mardi Gras World and Michael White, a local businessman -- was ready to convert the Howard Avenue building into an updated warehouse and industrial complex when it appeared Topgolf was out.
Tammany Parish. The building was gradually vacated after The Times-Picayune decided to downsize and deliver papers three days a week beginning in 2012 and later moved its printing operations to Mobile, Alabama.
The project will have three levels and include 90 indoor driving range bays, a restaurant and other entertainment spaces. Early plans Drive Shack shared with the city show an extensive project that will involve demolition of the existing building.
Weeds and white wildflowers grew up around the benches in a grassy area in front of the building.
She said the project was particularly personal for her father, who fled his home country for the United States, not speaking a word of English, after serving in revolutionary forces in northern Mexico under several generals including Pancho Villa.
Once put together, several of the completed panels measure 37 feet tall and 8 feet wide.
View Comments. Instead, the three-story interior space is now covered in dust and debris as towering murals that depict the history of written communication are carefully removed from the walls ahead of the building's planned demolition.
People have expressed interest in the murals, but there's not yet a decision on who will get them. Ever since a group of New Orleans real estate developers bought the former Times-Picayune building in September 2016, there has been much spec….
Peter Rybchenkov, left, and Cory Hinkle from Wolf Magritte, a company that specializes in design, fabrication, and rigging for difficult and large-scale art and artifact installations, remove panels July 5, 2018, from the 1967 plaster mural known as 'Symbols of Communication' crafted by famed sculptor Enrique Alferez in the former Times-Picayune building in New Orleans, La.
Luke Boehnke of Wolf Magritte, a company that specializes in design, fabrication, and rigging for difficult and large-scale art and artifact installations, removes panels July 5, 2018, from the 1967 plaster mural known as 'Symbols of Communication' crafted by famed sculptor Enrique Alferez in the former Times-Picayune building in New Orleans, La. The work to create the murals was tedious and, at times, nerve-wracking, according to Tlaloc Alferez, at artist's daughter.
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